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The use of student learning evidence to improve educational programs is one of the most important challenges facing senior administrators and assessment professionals in higher education. To advance the effective use of assessment evidence, an empirical study of factors theorized to influence the use of evidence was conducted. Three factors were studied: organizational, informational, and personal. Faculty involved in institutional efforts to assess general education from three research institutions completed three measures representing the factors of interest and surveyed about their use of assessment data. Results will provide insight under what conditions is use of assessment evidence most likely to occur so senior administrators and assessment personnel can support, foster, and encourage these conditions at their own institutions.