Factors Affecting the Continuous Usage Intention of Mobile Learning in an Online University

• In Event: 66.079 - Roundtable Session 25
  In Roundtable Session: 66.079-6 - Survey Methods and Complex Modeling in Instructional Technology Research

Abstract

The purpose of this study is to investigate the effect of expectation-confirmation, performance expectancy, effort expectancy, social influence, and satisfaction on learners’ continuous usage intention of mobile learning. Specifically, this study employed structural equation modeling in order to examine the causal relationships. Analysis of 267 college student respondents who registered for a course offered by an online university revealed that expectation-confirmation had a significance effect on performance expectancy and effort expectancy. In addition, expectation-confirmation, performance expectancy, and effort expectancy had significant effects on the learner satisfaction of mobile learning. Further, effort expectancy, social influence, satisfaction had a significant effect on the continuance usage intention of mobile learning; however, performance expectancy did not.

Authors

• Young Ju Joo, Ewha Womans University

• Jeongmin Lee, Ewha Womans University

• Eugene Lim, Ewha Womans Unviersity

• Bokyung Jung, Ewha Womans University

• Miran Choi, Ewha Womans University

• Hyunjin Lim, Ewha Womans University