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Underrepresented groups have fought for equal access to higher education, which spurred the development of “minority” initiatives. However, the assault on affirmative action and race-based initiatives have led many universities to retreat towards more all encompassing "diversity" initiatives. In this paper, the authors examine a multiple case study of two predominantly White public research universities. The data includes a total 70 participants with voices of faculty, key administrators, students, and recent alumni. Analyzed through a pattern matching technique, the findings from this study suggest important financial benefits for the “multicultural” engineering program and a sense of communal support for both the “multicultural” and “minority” engineering program. This paper concludes with important implications for research, policy, and practice.