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This study examined the relationship between high school student motivation and low- and high-stakes large-scale assessment performance within the context of incentive programs in a large school district. A mixed methods approach was used based on data obtained from principle interviews, in addition to the test-taking motivation and low- and high-stakes test scores of 5,245 10th-grade students. Emergent themes based on interviews included: Importance of tests; incentive use; responses to incentives; incentive data; and, resources. Student performance on state-mandated assessments correlated with test-taking effort and schools with performance-based incentive programs demonstrated higher achievement levels than non-incentive schools. Implications to practice and research related to school- and district-wide efforts to promote students’ test-taking motivation is discussed.