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Designing and developing games for learning is a difficult endeavor. Educational game designers are tasked with not just making an engaging and motivating game, but ensuring that learning takes place as a result of gameplay. Educational researchers have sought to define design principles in order to lessen the difficulty involved with game design. In spite of these efforts, there is still a paucity of empirical research in support of significant direct learning gains resulting from time spent in a game environment. The purpose of this study was to investigate the effectiveness of a design and develop approach centered on play testing in order to ensure the proper intrinsic integration of multiplication properties, concepts, and strategies within the game’s mechanics.