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Balancing between contradicting education reform demands and school interests, principals make sense of their leadership role while bridging and buffering external pressures. This study explores school principals' sense-making of bridging and buffering various demands in the face of a large-scale national education reform. Data were collected through a heterogenic sampling via 59 in-depth interviews with elementary and middle school principals. Findings indicate three major considerations through which principals develop a creative bridging strategy while re-constructing their role-identity as local policymakers: using discretion, caring for teachers, and adjusting to the school reality. These findings expand the existing knowledge about school principals' creative bridging strategies in the face of large-scale education reforms.