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As university leaders engage in market-based practices and globalize their institutions in alignment with neoliberal theory, an emerging dialogue around the concept of campus diversity is emerging. This paper explores the commodification of international student of color bodies to represent campus diversity outcomes historically based in rectifying underrepresentation of domestic students of color. Particularly, this paper examines how faculty of color in Higher Education and Student Affairs (HESA) programs conceptualize diversity in the admissions process and trouble the neoliberal global marketization of higher education.