Search
Program Calendar
Browse By Day
Browse By Time
Browse By Person
Browse By Room
Browse By Unit
Browse By Session Type
Search Tips
Visiting Washington, D.C.
Personal Schedule
Sign In
X (Twitter)
Educational leaders work in increasingly complex environments with people who have diverse backgrounds, interests, and goals. To be effective, these leaders must understand the dynamic process of creating and managing culture and change. Stories have the potential to help people connect, develop genuine understanding, and unite around common purposes (Fisher, 1984; Guber, 2011). This paper reports the results of a qualitative case study that examines if, how, when, and why superintendents intentionally use stories as a leadership strategy. Preliminary results indicate that many superintendents use storytelling purposefully in order to develop relationships, build community, promote a culture of improvement, clarify key expectations, and support positive change.