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Online Decision Making and Web-Based Actions: How Does the Think-Aloud Methodology Affect Website Engagement?

Tue, April 12, 8:15 to 9:45am, Convention Center, Floor: Level Three, Ballroom B

Abstract

This study examined how thinking aloud affected elementary teachers’ online decision-making and web-based actions as they used of a professional development website. A methodology combining a retrospective think aloud procedure with screen capture technology was compared with concurrent and retrospective think aloud procedures. Elementary teachers from a large metropolitan area were assigned to one of the three think aloud conditions (N = 45), and their 20-minute navigations were captured using a screen recording program. Screen recordings were analyzed to determine the frequency of web-based actions. Results indicated that participants in the virtual revisit condition demonstrated both higher levels of engagement with the website and consistency between their verbalizations and web-based actions (p < .05). Implications are discussed.

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