Students' Voice in High School Choice: Implications for Improving Recruitment Strategies and Increasing Student Enrollment

• In Event: How Choice Happens: Understanding and Navigating the System From Varied Perspectives

Abstract

School choice has become and will continue to be an important aspect of students’ educational experiences. Unfortunately, research on school choice has ignored giving voice to what students take into account when selecting a school. As a result, schools often do not know how to tailor and target recruitment strategies to increase student enrollment. The findings from this study will be used to (a) customize recruitment efforts to students’ needs so that they can make informed decisions about which school to attend, and (b) identify the key resources and personnel that students rely on to make their school choice and how these sources can provide better information to students in making their selection.

Authors

• Nivedita Ranade, University of South Carolina

• Diane M. Monrad, University of South Carolina

• Tammiee S. Dickenson, University of South Carolina - Columbia

• Mihaela Ene, University of South Carolina

• Elizabeth Leighton, University of South Carolina

• Sally Huguley

• Zhaoxia Guo, University of South Carolina - Columbia