Understanding Users' Continued Use Intention of a Virtual Professional Development Community

• In Event: 53.082 - Poster Session 10
  In Poster Session: 53.082-4 - Technology as an Agent of Change in Teaching and Learning SIG Poster Session

Abstract

This study was conducted in a remotely rural area of northern China. Nine hundred and twenty-eight K-12 school teachers were surveyed after they had used a professional virtual community for six years. We expanded Bhattacherjee’s expectance-confirmation model and used the structural equation modeling (SEM) procedures to analyze teachers’ intention to continue to use the VC. Results showed that teachers’ perceived usefulness, impact, and satisfaction had positive and direct impact while confirmation was found to have an indirect impact on teachers’ intention to stay in this VC.

Authors

• Shenghua Zha, James Madison University

• Cherng-Jyh Yen, Old Dominion University

• Liangjuan Qin, University of International Business and Economics

• Wu He, Old Dominion University