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The technology education movement includes e-books that can be customized for students. This qualitative study examined 35 students as they customized their own digital books. Using digital photos and videos, each student selected from a folder of diverse options to drag and drop images into their e-book. The images were identical except for the racial of the characters. We discovered that cues about racial authenticity emerged as primary the motivation for students selecting images. Students consistently chose images that reflected their racial, gender, and linguistic identities. The results of this study highlight the need to recognize how racial cues can help students draw deeper connections to digital media if those cues are culturally authentic.