The Role of Linguistic Inquiry Software in Conducting Mixed Methods: An Analysis of Focus Group Venues

• In Event: 42.083 - Roundtable Session 17
  In Roundtable Session: 42.083-11 - Mixed-Methods Research and Technology

Abstract

This paper highlights the use of the Linguistic Inquiry and Word Count software (LIWC) in a mixed-methods study. With increased use of technology in research, it is important to understand unintended, unanticipated, and unobvious consequences to the data. The researchers implemented a Latin square design to control for gender, state, and venue variance for eighteen focus groups in three states. Content analysis, linguistic analysis, and equivalence testing for non-inferiority were conducted to determine if telephone and Internet focus groups were ‘at least as good as’ traditional face-to-face focus groups for: participant interactions, disclosure of sensitive information, depth of conversation, and adherence to the topic. Results showed significant differences between venues in depth of conversation and disclosure of sensitive information.

Authors

• June Watters Gothberg, Western Michigan University

• Brooks Applegate, Western Michigan University