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The paradigm shift from student to consumer has caused colleges and universities across North America to struggle with their identity and purpose as they continue to move further away from the liberal arts base that was once the bedrock of postsecondary education. Universities and colleges need to return to a holistic vision of education that focuses on the individual and not the profession. In doing so, they will need to develop more unique identities that will enable them to function as either a college or a university in a manner that will encourage diversity without the risk of being penalized through a lack of funding.