Social Media Use by Instructional Design Departments

• In Event: Examining the Instructional Design/Technology Profession

Abstract

The aim of this investigation was to gain an understanding of the use of institutional social media accounts by instructional design (ID) graduate programs. Content and statistical analyses were conducted to examine 24,948 tweets posted by 22 ID programs on Twitter. Results revealed that ID graduate programs primarily used Twitter to broadcast resources and materials related to the field. Additionally, results showed that ID programs most frequently used Twitter to boost the profile of their program. Yet, tweets highlighting students and faculty accomplishments had the highest percentage of community interactions.

Authors

• Enilda Jannet Romero-Hall, University of Tampa

• Royce Kimmons, Brigham Young University

• George Veletsianos, Royal Roads University