Exploring the Impact of the Social Media Facebook and Schoology on Students' Internship Programs

• In Event: Millennium Hotel Roundtable Session 6
  In Roundtable Session: Social Media and Online Communities

Abstract

This study aims to explore the impact of two social media platforms, Facebook and Schoology, to support students’ learning during summer internship programs. 46 Bachelor of Science in Information Management (Facebook group) students and 67 Bachelor of Social Sciences (Schoology group) students from a university in Hong Kong participated in this mixed method study. Findings reveal that Facebook and Schoology facilitated students’ learning during the internship in terms of social interaction, problem-solving, perceived ease of use, and enjoyment. This study supports that social media as a learning platform facilitates students’ experiential learning.

Authors

• Zamzami Zainuddin, University of Hong Kong

• Yin Zhang, Ocean University of China

• Xiuhan Li, The University of Hong Kong

• Zhang Xi, Southwest Jiaotong University

• Wendy Wu, University of Hong Kong

• Samuel K.W Chu, University of Hong Kong

• Samson Tse, The University of Hong Kong

• Yau Tze Ken, The University of Hong Kong