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This paper reports on a longitudinal research exploring the implementation of a Learning Management System (LMS) in higher education. A Structurational Practice Lens was extended and applied to reveal the emergence and evolution of Technology Mediated Learning Practices (TML) within a Master’s Programme. A case study method was used in a two phased design providing findings at distinct points in time: when the system was first introduced and after a decade of continuous operation. During the initial phase new learning practices have emerged. Over time, however, innovative practices where abandoned, reverting back to traditional pedagogy. As the LMS became institutionalized, managerial interests overruled educational agenda, leading in turn to the demise of the pedagogic innovation enabled by technology.