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The promise of equitable educational opportunity is a recurrent theme throughout the history of American higher education. College rankings exist as a potential threat to this promise as they interlock with an overarching organizational narrative of institutional isomorphism and disciplinary power. Accordingly, this paper reframes the well-known story of Northeastern University (NEU) under Richard Freeland, who explicitly sought to manipulate the U.S. News and World Report list as a means of institutional improvement. This paper draws on institutional theory and Foucauldian notions of discipline and power to understand how NEU subverted the “threat” of the rankings and became a tightly-coupled institution that responded more effectively to Freeland’s vision of a national university.