Social Networking Site and Academic Performance Multitasking: Frequency and Attitude Scale Development

• In Event: Poster Session 19
  In Poster Session: Technology as an Agent of Change for Teaching and Learning SIG Poster Session

Abstract

For almost a decade, social media use and its impact on academic achievement has been explored by many researchers. Despite the growing scholarly interest, studies have been correlational and exploratory in nature. The purpose of this study is to develop the Social-Networking and Scholastic Synchronicity Scale (SSSS) and the Social-Networking and Scholastic Apportionment Assessment (SSAA) to measure the impact of perceived SNS use on students’ scholastic achievement. Undergraduate students (N = 198) responded to a set of items that was created from qualitative research findings. The descriptive statistics, the factor structure and internal consistency reliability for the overall measure and subscales were reported. The psychometric results of the scales reported high internal consistency and three- and two-factor structures.

Authors

• Ipek Ozer, Kent State University

• Md Amiruzzaman, Kent State University

• Aryn C. Karpinski, Kent State University - Kent