The Effect of Item Order on Participants' Response Choices

• In Event: Marriott Roundtable Session 52

Abstract

Survey instruments are widely used in educational research to measure a range of constructs, measures, and attitudes. There is a wide range of suggestions for "best practices" when creating a survey, but only some of which discusses the effect of item order on participant response choices. The literature provides some information but the research is out of date. In this study, we directly study item order impact by collecting data utilizing four different item presentations given to an American and Korean populations. The factor structure of the measure being studied was tested using measurement invariance and subsequent latent mean differences. Findings are discussed with future directions and recommendations.

Authors

• Delwin Carter, University of California - Santa Barbara

• Karen L. Nylund-Gibson, University of California - Santa Barbara

• Michael James Furlong, University of California - Santa Barbara