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This phenomenological study investigated pharmacy education researchers’ experiences conducting qualitative research and their perceptions of qualitative research in pharmacy education. Interview findings reveal that pharmacy education researchers have varying levels of training in conducting qualitative research or none at all. On average, participants had either led or contributed to three qualitative projects (range 1-20 projects). Three emergent themes were identified: 1) pharmacy educators’ qualitative training experiences, 2) barriers and challenges to considering and conducting qualitative research in pharmacy education, and 3) benefits of employing qualitative research in pharmacy education. Findings from this study suggest that increased opportunities for training and exposure to qualitative approaches are needed to enhance preparation and appreciation for this vital research tool.