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The purpose of this multi-institutional case study is to better understand the strategies and practices associated with how universities retain online students. We conducted one-on-one, semi-structured interviews with 27 administrators from four public research universities. The data revealed four emergent themes to be expanded upon in this proposal: (1) determine institutional “fit”, (2) provide individual student support from entry to exit, (3) prioritize quality course design, and (4) tailor online communities to match your student population.