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The Texas Value-Added Assessment System (TxVAAS) is in use throughout Texas to hold teachers more accountable for their effects on students’ achievement over time (i.e., teachers’ value-added). Researchers used a framework informed by the Standards for Educational and Psychological Testing to conduct a content analysis of TxVAAS marketing claims to examine the “truths” behind each claim and help others critically consume said claims using non-proprietary, peer reviewed literature. As the more popular and also proprietary version of the TxVAAS -- the Education Value-Added Assessment System (EVAAS) -- continues to be sold to states and districts using similar marketing claims, researchers felt it important to critically examine such claims for multiple audiences within and beyond Texas borders.