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We seven interviewed science and mathematics textbook authors in Canada to understand better how they reconcile personal, disciplinary and societal demands in their writing. In particular, we asked how they position themselves in relation to their hopes and fears for students, society and the environment, how their hopes appear in the text they have written, and what challenges and insights they have experienced while trying to integrate their hopes into their writing. The authors identified professional stakeholders resistant to innovation (and some responsive) in addition to more mundane challenges. Our interviews prompted them to consider new possibilities for writing disciplinary material they thought could support the development of global citizens responsive to environmental and social concerns.