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Building on a series of empirical studies, this chapter explores the role of student organizing as a space for political engagement on college campuses. Authors trace the evolution of the “I, Too, Am” movement in higher education, in which students utilized visual and social media to share their stories of marginalization and combat racism and other forms of oppression on their campuses, while also examining the subsequent responses from colleges and universities. Authors discuss the results of a mixed methods investigation into the antecedents of and motivation behind student mobilization. The chapter concludes with the implications, based on new research results, for student and administrative responses to student mobilization.