Twitter and Academic Performance Multitasking: Frequency and Attitude Scale Development

• In Event: 25.083 - MTCC Roundtable Session Eight
  In Roundtable Session: 25.083-6 - The Role of Technology in Achievement and Performance

Abstract

For almost a decade, Twitter use and its impact on academic achievement has been explored by many researchers. Despite the growing scholarly interest, studies have been correlational and exploratory in nature. The purpose of this study is to develop the Twitter and Scholastic Synchronicity Scale (TSSS) and the Twitter and Scholastic Apportionment Assessment (TSAA) to measure the impact of perceived Twitter use on students’ scholastic achievement. Undergraduate and graduate students (N= 326) responded to a set of items that was created from qualitative research findings. The descriptive statistics, the factor structure, and internal consistency reliability for the overall measure and subscales were reported. The psychometric results of the scales reported high internal consistency and three- and two-factor structures.

Authors

• Stefanie Amiruzzaman, Kent State University

• Stefanie Amiruzzaman, Kent State University

• Ipek Ozer, Kent State University

• Aryn C. Karpinski, Kent State University - Kent