Instructional Quality of MOOC in the Field of Business Administration

• In Event: 51.053 - Analytics and User-Centered Approaches to Guide Design

Abstract

The concept of ‘instructional quality’ is central to the design and evaluation of Massive Open Online Courses (MOOCs). As MOOCs from the field of business administration are gaining importance both in academia and professional learning, questions on how to determine and how to improve the quality of these offerings arise. In this paper, we introduce an instrument for evaluating MOOCs against a set of theoretically grounded instructional design principles. After an overview on related research, we describe the instrument and its application in detail. A pilot study with N = 101 business MOOCs reveals a rather low overall instructional quality. The implications from our study point towards considering a learner oriented notion of instructional quality and individualized learning in MOOCs.

Authors

• Marc Egloffstein, University of Mannheim

• Prof. Dr. Kristina Koegler, University of Stuttgart

• Dirk Ifenthaler, University of Mannheim