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This study integrates analysis of 30 interviews and 500 surveys of Canadian innovators from a variety of disciplines spanning science, business, arts and humanities, education, and community services as means of understanding the avenues that education could use to promote future innovative behaviour. The results of this study point to an overstated role of rewards as drivers of developing innovative behaviour and a need to understand the psychological mechanisms of interest, fulfillment, and particularly, perception of cost as the primary drivers of innovative behaviour. The importance of stability and safety flies in the face of the societal zeitgeist which has in the past gravitated to the notion that disruption and necessity are major drivers of innovation.