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Using virtual ethnography, I examined translinguistic practices employed in the metacommentary in an online English learning community of Korean bloggers. I focused on the posts and comments, in which the bloggers discussed the importance of preserving the purity of the Korean language and denouncing language mixing of Korean and English. The findings reveal that the bloggers seamlessly and regularly engaged in translinguistic practices drawing upon semiotic resources (e.g., emoticons, cyber onomatopoeias, photos) while discussing linguistic purism. This contradicting juxtaposition between the metapragmatic discussions of their linguistic use and their actual linguistic practices not only normalizes translinguistic practices but also sheds light on the users’ motivation to engage in certain translinguistic practices but not in others.