Visualization of Institutional Performance for Strategic Positioning

• In Event: Marriott Roundtable Session 17
  In Roundtable Session: Analytic Technologies and Tools to Support Data Use at System and School Levels

Abstract

Little empirical research has been conducted to analyse and understand how universities plan and monitor performance to inform strategic positioning. Working with perspectives offered by strategic management theories, and within the case study context of Australian medical education, this paper provides insights into the ways visualisation of performance can inform strategic positioning. The empirical findings provide evidence that a performance profiling tool could be used by management to identify and understand institutional mission and strategy, setting a target or benchmark, and selectively choosing indicators for strategic formulation. The paper makes a contribution by providing a basis for universities to plan and monitor performance to support strategic decision making in areas such as research, teaching and learning, and engagement and impact.

Author

• Marian Mahat, The University of Melbourne