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We examine a recent nationally representative sample of students to explore how student demographics are associated with the odds of being accepted to and/or enrolling in one’s first-choice college. While 84.17% of the students in the analytic sample were accepted to their first-choice college, 20.53% of those students chose not to enroll in first-choice college even after being accepted. Students’ SES quintile group, sex, and race, in particular, all appeared to have significant association with institutional control, selectivity, and level of their first-choice college. Despite assertions from critics of race-conscious admissions, Black, Latinx, and low-income students are less likely to be admitted to their first-choice college than comparable white students.