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This paper addresses a so far largely neglected issue in educational research: student impression management. Impression management is defined as an individual’s active effort to present the self in a certain way. Owing to a lack of empirical studies, we primarily pursued the basic aim of designing an instrument for analyzing deliberate student tactics of self-presentation. Construct and criterion validity were tested in a sample consisting of 201 Austrian high school students. The results indicated that a correlative five-dimensional factor structure fit the data best. Beside gender-related differences it was also found that students who experience a discrepancy between how they want to be perceived and how they actually think they are perceived score differently on impression management.