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State merit aid programs aim to discourage “brain-drain” by offering bright students reduced tuition at public institutions. While the intention of these programs is to retain students in-state for postsecondary education, many merit aid programs also aim to contribute to economic development through retention of students in the workforce. This study analyzes B&B:08/12 using propensity score methods and supports proponents of merit aid as a government investment in human capital. However, results also suggest that rather than encouraging students to remain in-state after graduation, the benefits of merit aid may make students more mobile and more likely to relocate post-graduation. If students choose to move out of state following graduation, states may be misallocating their financial aid investments.