The Impact of Impression Management on Academic Program Reputations: An Analysis of Engineering Colleges

• In Event: Organizational Theory in Higher Education

Abstract

This study examines how academic programs promote themselves on social media as well as how these efforts impact the reputation of the academic programs among different constituencies using the case of Engineering schools. Twitter, Engineering Schools rankings, and American Society for Engineering Education data are employed to test the hypotheses.

Authors

• Jeongeun Kim, Arizona State University

• Shubham Gondane, Arizona State University