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This article explores the ways that Black and Latino young men navigate two discrete yet interconnected structural elements – the confluence of mass consumption and poverty and the relationships with police in South Mountainside. Two central questions guided the study: How do Black and Latino young men make sense of their identities in a culture of consumption? How do Black and Latino young men make meaning of their experiences in a culture of mass consumption and with police in South Mountainside? The study’s findings suggest that Black and Latino young men’s interactions with different structural elements – the creation of a superficially super fresh identity and interactions with police regarding their superficially super fresh identity – have influenced their identities and lives.