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Entrepreneurship led by students at university may appear to be a panacea for knowledge economies worldwide. In China, entrepreneurship has been advocated as a solution for graduate unemployment. This paper casts a critical reflection on whether this promise could be fulfilled. Based on policy analysis and interviews with 100 students at universities in Guangdong province, we show that most students perceived start-ups as a near-impossible postgraduation option due to high risk and limited resources. Low-SES students were most attracted by the prospect of being “the next Jack Ma”. Nonetheless, high-SES students more often knew how to capitalise on entrepreneurship experiences, successful or not, to yield advantages, especially as a way to “decorate” their CV to support applications for postgraduate studies overseas.