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This study investigated drivers for engagement with school performance feedback. Based on the Theory of Planned Behavior, a comprehensive model was formulated in order to explore the effects of both individual user beliefs and school-level characteristics. An online survey was developed and administered to 470 educational professionals from a low-accountability educational context. Findings from an ensuing path analysis include that users’ cognitive attitude and subjective norm have a small effect on data use and that they mediate the effects of certain organizational features. Voluntariness in feedback pursuit and a data-oriented school culture emerged as school-level drivers of data use. Implications for practice include the need for cultivating ownership in data-based decision making.