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A growing body of research is devoted to investigating what parents know and think about school choice. However, these studies only considered the impact of one or two factors on the issue. This study constructed a network of relationships involving several factors that possibly influence parental school choice. Partial Least Squares (PLS) will be employed to model the relationships between these factors and parents’ awareness and perspectives of school choice, and to examine possible moderating and mediating effects of these constructs.