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We conducted the present experiment to help settle the ongoing debate about potential benefits and dangers of normative and ability performance-approach goals. One-hundred and twenty-two college students were randomly assigned to normative- and ability-goal conditions and received neutral or negative feedback after performing nonverbal reasoning tasks. Contrary to our hypothesis, loss of self-worth after negative feedback was greater among normative- rather than ability-goal students. Compared to those receiving neutral feedback, the normative-goal students after negative feedback maintained their normative approach goals but strengthened their normative avoidance goals. In contrast, the ability-goal students weakened their ability approach goals and maintained their ability avoidance goals after negative feedback. Some of these differences were only marginally significant because of the small sample size.