Mass Customization for the Efficient Development of MOOCs: A Case Study

• In Event: Accessibility and Customization in Online Learning

Abstract

This study investigates the effects of mass customization (MC) techniques used in industry towards the efficient development of Mass Open Online Course (MOOC) targeting working professionals. We examined the MOOC development process and the degree of the students’ satisfaction of the courses at a distance learning center from April to May 2020 which serves working professionals in journalism. Data sources used in this study include Slack messages, survey responses, and the course completion rates. The preliminary result revealed that applying the MC techniques in developing MOOCs not only enhance the efficiency of course development but also satisfy a diverse range of learners, which is an important goal for MOOC providers’ survival in the market.

Authors

• Songhee Han, The University of Texas at Austin

• Zilong Pan, The University of Texas at Austin

• Min Liu, The University of Texas at Austin