From Impetus to Impact: Creating a Fund-Raising Culture That Makes Globally Competitive Historically Black Colleges and Universities

• In Event: School Finance Equity and the Challenge of Equal Opportunity

Abstract

As institutions struggle to meet diversifying financial needs, presidents feel constant pressure to identify and develop new streams of revenue to keep up with the expanding costs of higher education. Institutions create and implement development initiatives and programs aimed at students, as a new source of sustainable revenue; however, little guidance exists on the best mechanisms to approach a student population at large, about fundraising that will deeply affect a campus. This study aims to identify culturally relevant comprehensive strategies that can empower leaders of public, under-resourced, tuition dependent HBCUs on how to effectively reduce resource/tuition dependence, better manage internal controls, respond to external forces, influence donor preferences, create a culture of philanthropy, and become resource independent.

Authors

• Toni LaTrice Jackson, Southern University and A&M College

• Jarrett Landor-Ngemi, Southern University and A&M College