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Even though much attention has been given to quality assurance in education, much less has been written in quality assurance in distance learning. Identifying this gap, this paper critically explains the quality assurance plan developed and implemented for DL programs in a recently established in private university in the European Region. The Distance Learning Committee (DLC) put in place a framework, which calls for a quality assurance procedure to be implemented as the mean to evaluate and continuously improve its DL programs design delivery, educational material, interactivity/participation and assessment. The current paper identified the non-conformities and their degree, and the factors for non-conformities existence. It compares and contrasts the non-conformities in relation to instructors’ demographics, students’ characteristics and course type.