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Researchers have reimagined community spaces, such as grocery stores, as environments for playful learning between caregivers and children. The design of these community learning environments is a result of the intersection between researchers’ goals, learning theories, and relationships with community partners. Based on different configurations of goals and relationships between researchers and community partners, unique affordances and constraints will affect the design outputs and process. In this paper, we contribute insight regarding co-design processes in three playful learning, grocery store projects through analysis of design process reflections and in-depth interviews with researchers. We found that community partner roles (users, testers, and informants) differed across projects based on researchers’ goals, and led to different design processes and outputs.