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Prestige, Gentrification, or Altruism? University of Houston's Messaging Around a New Medical School

Sun, April 11, 9:30 to 10:30am EDT (9:30 to 10:30am EDT), Division J, Division J - Section 6 Roundtable Sessions

Abstract

In 2016, the University of Houston introduced the Third Ward Initiative to revitalize the historic neighborhood through 4 sectors, including health via a new medical school. A critical discourse analysis revealed findings indicating that UH used multiple narratives to frame the medical school: prestige-building for some stakeholders, altruism for others.

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