Creating the Consumer Teacher: Edu-Influencers and the Figured World of K–12 Teaching

• In Event: Professional Learning and Resources for Teachers in Social Media and Digital Environments

Abstract

Consumerism and its associated discourses have long been associated with schooling. Indeed, the curriculum of schooling has been said to produce a consumer citizen. This presentation, an inquiry into the publicly available Instagram posts shared by 18 edu-influencers comprising the popular K-12 teaching collaborative, Teach Your Heart Out ™, explores how the discourses and artifacts used in the figured world of K-12 teaching created by edu-influencers on Instagram ultimately produce a consumer teacher.

Authors

• Stephanie Schroeder, The Pennsylvania State University

• Catharyn Crane Shelton, Northern Arizona University

• Rachelle Curcio, University of South Carolina