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This study shows how Bronfenbrenner’s Ecological Systems Theory (ES) can expand notions of STEM identity from knowledge, skills and ability to identify non-traditional students with an affinity and potential to persist in STEM. This may be a key in designing diverse, inclusive university-industry programs to build a diverse STEM-skilled workforce. Specifically, this instrumental, intrinsic case study examines language and social interactions of participants in a summer internship Naval workforce development engineering design program (NWP) to conceptualize STEM identity and development. A content analysis was applied to ES to interpret interactions between, micro, meso, exo, macro layers of systems and settings. The pilot data analysis of Intern J revealed language and social contexts can provide broad views of participants’ ES and development.