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In 2009 the Texas legislature created the National Research University Fund (NRUF), intended to encourage a select group of public doctoral universities in the state, known as Emerging Research Universities (ERUs), to increase their institutional status related to academic research by awarding supplemental financial support for meeting specific policy metrics. Efforts to increase the research status of these universities occurred at a time when public financial support remained stagnate and overall institutional costs increased within the higher education sector. This study utilizes a theoretical approach grounded in strategic action fields and employs panel data and a difference in differences statistical technique to analyze the impact of NRUF policy on organizational changes related to undergraduate access and academic quality.