The Richer, the Better? Effects of Combining Seductive and Interpretational Visuals in Computer-Based Learning (Poster 30)

• In Event: AERA Poster Session Fourteen
  In Poster Session: Technology, Instruction, Cognition and Learning SIG Poster Session

Abstract

Despite an increasing body of literature documenting the effects of either seductive or interpretational pictures added to text-based materials, there is a paucity of research explicitly comparing them in a multimedia learning environment. To address this gap, this study manipulated the picture condition by designing seductive pictures (SPs), interpretational pictures (IPs), and seductive-plus-interpretational pictures (SIPs). Participants were randomly assigned and studied in one of three conditions, and completed a subsequent learning test as well as a survey measuring their learning experience. The results of this study showed that our experimental manipulation was unsuccessful in influencing the learning outcome variables. Nevertheless, learning with seductive plus interpretational pictures appeared to yield better judgment accuracy, as compared to learning with seductive pictures only.

Authors

• Yuxin Ren, East China Normal University
  Presenting Author

• Tao Hao, East China Normal University
  Presenting Author

• Shiting Dai, East China Normal University
  Presenting Author

• Zhe Wang, East China Normal University
  Non-Presenting Author

• Ruiping Huang, University of Illinois at Chicago
  Presenting Author