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Literacy coaching has shown promise to improve instructional quality and student performance. Dialogic and culturally responsive coaching and instructional strategies are especially advocated as closing achievement gaps among minoritized populations, but raise questions surrounding promotion of a singular professional vision. The current study uses an expanded framework of plural professional visions to examine the work of a literacy coach in an Arab school in Israel. Close examination of instructional and coaching practices in one classroom discourse event using linguistic ethnographic methods reveals enactments of multiple coaching and instructional visions, including dialogic impulses, traditional discourses, institutional discourses, language ideologies, and more. Third Space theory is brought to bear to explicate the cultural situatedness of coaching.