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How Do People Respond to Equivocal Versus Determinate Data in Everyday Decisions? (Poster 24)

Thu, April 13, 8:00 to 9:30am CDT (8:00 to 9:30am CDT), Hyatt Regency Chicago, Floor: East Tower - Exhibit Level, Riverside West Exhibition Hall

Abstract

The present study is part of efforts to understand the literacy demands of networked information society. Specifically, it seeks to understand what literate skills, beyond evaluation of source credibility, are needed. 100 undergraduates were presented with two problem scenarios in which they needed to consult short articles to decide between health alternatives. The equivocal condition presented balanced evidence between two positions, the determinate condition presented slightly stronger evidence in support of one of the positions. Participants tended to recommend the stronger supported alternative. This suggests that there is an effect of the strength of scientific evidence on participants' decision making. Broader implications are that educational efforts should devote more attention to skills that extend beyond source credibility evaluation.

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